Rex Parris discusses the neurology of the courtroom and tools of persuasion that he has used in his own trials, including how trial advocates can embrace vulnerability.
Gerry Spence’s Trial Lawyers College
Rick Friedman’s Seminars
Rex Parris has over 40 years experience and a reputation as a highly innovative trial lawyer based out of Lancaster, Pennsylvania. Rex founded his law firm PARRIS in 1985, focusing on personal injury litigation, whilst also having served as mayor of Lancaster, California since 2008.
In 2009, Rex was the lead attorney in a defamation action against Guess Inc. co-founder Georges Marciano that resulted in an historic jury verdict in Los Angeles for $370,000,000. Most recently PARRIS Law Firm filed a class action against Apple Inc. in relation to MacBook Pro display defects.
Rex has been at the forefront of exploring innovative techniques for improving trial advocacy, particularly in relation to jury trials. Among these, he utilises cognitive science and Neuro-Linguistic Programming in order to improve courtroom interactions, as well as facial micro-expression software to determine which emotional elements are most amiable to specific parts of cases.